Now you can easily share tweets via direct messages!

With the help of this new button, one can easily share a tweet via direct message and then start a private conversation.

The new Message button makes it even easier to send Tweets privately to friends: https://t.co/S3LMsTqW9l pic.twitter.com/HEdCxSn9RA

— Twitter (@twitter) April 5, 2016

According to product manager Somas Thyagaraj, millions of direct messages are sent daily at Twitter, and the number of tweets shared privately tripled in the second half of last year.

"With all this interest, we've also heard from many of you that it could be easier to share a Tweet using Direct Message," Thyagaraja said.

With just few taps the users can share unique Twitter content from their timeline right into their private conversation.

Twitter has gradually enhanced its direct messaging option by letting people add animated snippets referred to as GIFs or emotion-capturing symbols called 'emojis,' as well as the option to send lengthy missives.

The new 'message' button was added to Twitter applications tailored for mobile devices powered by Apple or Android software, according to Thyagaraja.

In the meanwhile, Twitter, which is pushing into online programming, has won a deal to show Thursday night National Football League games online, Bloomberg News reported Tuesday.

Twitter defeated Verizon Communications, Yahoo and Amazon to win the bid, Bloomberg said, citing unnamed people with knowledge of the talks. Facebook reportedly dropped out of the bidding last week.

This deal will help the micro-messaging platform attract users in an attempt to turn their site into the premier spot to discuss live events.

The NFL in turn is trying to reach the growing number of viewers who have cancelled their cable TV subscriptions and rely on online sources for news and entertainment.

(With AFP inputs)