London: Singer Leona Lewis`s latest single has failed to reach the Top 200.
The 27-year-old `Bleeding Love` hitmaker released `Lovebird` as the second cut from her latest album Glassheart on December 9, but the track didn`t register on the UK`s official singles chart, reported Mirror online.
The 200th track on the chart during that week sold 600 copies, meaning Lewis`s latest cut sold less than that, making it her lowest-selling single ever.
"This is a bitter pill to swallow for Leona and there is no sugar-coating it. The single was strong and should have done better but, unfortunately, there was no real marketing force behind it," a source said.
"Also, it wasn`t released as an official second single. Rather it was pushed out on what is known as an `impact day`. Crucially, it didn`t capture the imagination of radio bosses and got little airplay. Most people, unless they have the album, have never heard the song.
"It`s a little embarrassing for the label because they have invested so heavily in Leona. Having said that, the album did really well and the main thing for Leona is that she`s really proud of all the tracks. There are no fillers," the source added.
Lewis`s third studio album Glassheart reached number three in the UK back in October.
PTI
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